In a bid to lure users from Google to its own search engine, Microsoft is challenging the dominant search site to a head-to-head competition.
At the Bing It On site users input a search term and are then taken to a new screen that show two sets of search results side by side for a blind “taste test.” The user judges the competing results and selects a winner, or declares a draw.
Visitors are invited to try five searches (or “rounds”) to see which search engine’s results they like better. Only at the end does the site reveal which results were which and declare an overall winner.
Microsoft is backing up the “Bing It On” campaign with promoted tweets as well:
— Bing (@bing) September 6, 2012
The site claims that Bing beats Google 2-to-1 in the blind comparison tests — with the following caveat:
* Based on a comparison of web search results pane only; excludes ads, Bing’s Snapshot and Social Search panes and Google’s Knowledge Graph.