The Punditariat may be undecided on whether the second presidential debate was a win, lose or draw for either candidate, but the clear winner of the post-debate meme race was Romney’s claim that he had “binders full of women” as governor of Massachusetts.
Romney made the now infamous comment in reference to his effort to find women to include in his cabinet :
“I went to a number of women’s groups and said, ‘Can you help us find folks,’ and they brought us whole binders full of women.”
Moderator Candy Crowley had barely closed the Trapper Keeper on the debate before the binder meme had already launched a dedicated Tumblr blog and Facebook page and #bindersfullofwomen was trending on Twitter, where it spawned several parody accounts.
Boy, I’m full of women! #debates
— Romney’s Binder (@RomneysBinder) October 17, 2012
With #bindersfullofwomen still buoyant the next morning as the second-highest-trending hashtag in the U.S. Twittersphere, the Obama campaign even jumped on the memewagon, sponsoring a tweet to the top that stream:
And on a much lighter note, the #binders meme also provided an opportunity for a (perhaps inevitable) cameo: